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eCommerce Digital Marketing Program Manager

Location: Midwest

Category: direct retailer; home goods, outdoor, kitchen, etc.

Are you innovative, consumer-centric and want to make a difference?

Work for a direct to consumer company with a half of century of experience. They offer a business casual, collaborative work environment and a flexible schedule.

Work with affiliate marketing to enhance the brand and expand the marketing message.

If you have affiliate and digital marketing experience and have worked with CJ, Conversant, Criteo we need to talk.

Summary:

The Digital Marketing Program Manager is responsible for developing digital strategy and executing the daily activities of the affiliate and site retargeting/digital advertising programs with opportunity to expand into other digital marketing programs as the company’s digital strategy continues to evolve.

This position reports to the Director, eCommerce and Digital Marketing.

Job Description:

  • Manage and optimize the affiliate marketing program.

    • Manage affiliate programs to ensure continuous promotion of brands as well as generate increased traffic and sales revenue.

    • Manage existing affiliates and 3rd party partners, including but not limited to leading affiliate marketing software and networks (e.g. CJ).

    • Analyze potential revenue and traffic streams for potential affiliates.

    • Analyze potential affiliate website content, reputation and popularity.

    • Advise Marketing management on market demand, deals and combo creation to initiate new campaign ideas, incentives and bonus offers.

    • Develop, monitor and manage offers to merchant partners; establish benchmarks and report relevant metrics.

    • Analyze publisher performance and increase or decrease commission rates accordingly.

    • Initiate new campaign ideas, incentives and bonus offers. Establish and manage new relationships with customers from a variety of audiences including new vs existing customer campaigns.

    • Assist senior management with third party service assistance and contract negotiations

  • Manage and optimize the site retargeting/digital advertising program.

    • Manage and report on current site retargeting program.

    • Analyze and test additional digital advertising opportunities designed around increasing conversion rate, purchase frequency and list growth.

    • Assist senior management with third party service assistance and contract negotiations.

  • Create program plans based on eCommerce Marketing strategies including goals for retention, repeat purchases and new customer acquisition.

  • Be an active participant in the weekly marketing planning meetings.

  • Ensure appropriate branding and brand messages are used across campaigns and programs.

  • Optimize cross-channel digital marketing programs to maximize the impact of individual touches on conversion rates, AOV and repeat purchases.

  • Prepare, analyze and present accurate channel reports for review by management and executive management.

  • Manage third party vendors and internal resources to ensure the success of each Marketing program.

  • Presents sound solutions and ideas for growth with cost /benefit numbers to back the recommendations.

  • Interface with other internal departments including advertising, merchandising and IS to execute program details.

  • Maintain excellence in digital media and future technologies in the marketplace.

  • Maintain knowledge of industry best practices in eCommerce marketing and affiliate / cross-channel marketing.

  • Perform other related duties as assigned

Qualifications:

  • Bachelor’s degree.

  • 2+ years in digital marketing with experience managing affiliate and site retargeting/digital advertising programs. Other channel experience a plus.

  • Demonstrated experience developing and growing an affiliate program.

  • Demonstrated experience in optimizing and growing a site retargeting/digital advertising program.

  • Ability to gather and analyze large sets of data to find key insights and identify areas of opportunity.

  • Demonstrated understanding of web technologies, browsers, analytics, reporting and content management systems and processes.

  • Experience with CJ, Conversant, Criteo a plus.

  • Experience managing cross functional projects.

  • Results driven and able to work with cross-functional teams to achieve sales goals.

  • Manage working relationships with third party vendors.

  • Strong business acumen and analytical skills to drive strategic decisions.

  • Excellent written and oral communication skills.

To apply send resume and salary requirements to sue@mpresource.com