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Email Marketing Specialist

Location: Midwest

Are you innovative, consumer-centric and want to make a difference?

Work for a direct to consumer company with a half of century of experience. They offer a business casual, collaborative work environment and a flexible schedule.

Manage email marketing to enhance the brand, expand the marketing message and enhance the bottom line.

If you’ve managed email marketing campaigns, worked with an enterprise level ESP and versed in HTML we need to talk.

Summary:

The Email Marketing Specialist is responsible for the daily activities that drive the email program. This includes product selection, segmentation, creative review, KPI’s and metrics and all related email reporting. There will be an opportunity to work closely with other members of the email and extended ecommerce teams to facilitate a cohesive marketing plan in all ecommerce areas. The ideal candidate will be both creative and analytical. This role is an excellent opportunity for an ambitious individual to join our marketing team and have significant impact on improving top-line sales at a growing multi-channel company.

Job Description:

  • Devise themes for email campaigns. 

  • Participate in eCommerce and Marketing planning and strategy sessions. Collaborate with the team to plan and execute eCommerce strategy.

  • Selection of product level and category level promotions for email campaigns. 

  • Communicate creative requirements for the set-up of emails with advertising and review/proof creative out-put.

  • Assemble the creative elements into email templates.

  • Review inventory levels of products for emails and homepage.

  • Implement e-mail campaigns developed in conjunction with Marketing, Advertising and Product Development teams.

  • Over-see promotions on emails. Which includes; working with Advertising and internal team members for set up, proofing creative, testing promotional codes and communicate promotional plan with other departments.

  • Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention. 

  • Based on strategic plans, build and refine email program including; planning, targeting, segmentation, set-up, testing, execution, reporting and optimization. 

  • Develop and manage continued growth and quality of email lists, buyer segmentation and contact strategy.

  • Evaluate competitive space to recommend/adopt best practices.

  • Maintain a comprehensive email marketing calendar that considers the various pertinent events that affect e-mail campaigns (sales promotions, seasonal opportunities, etc.).

  • Other duties as assigned.

Qualifications:

  • Bachelor’s degree in eCommerce, marketing or related field.

  • 2-3+ years of experience with managing email campaigns and online marketing programs.

  • Background working in an advanced email platform including the ability to segment a comprehensive email list into multiple targets required. Listrak, Salesforce, ExactTarget platforms preferred.

  • Attention to detail for proofing creative out-put.

  • Basic knowledge of HTML and website functionality.

  • Proficiency in Excel (including creating Pivot Tables/use of formulas), Word and PowerPoint.

  • Highly organized, dynamic, detail oriented, creative, and analytical.

  • Solid interpersonal skills and good verbal and written communication abilities.

To Apply:

Sent resume and salary requirements to sue@mpresource.com

eCommerce Digital Marketing Program Manager

Location: Midwest

Category: direct retailer; home goods, outdoor, kitchen, etc.

Are you innovative, consumer-centric and want to make a difference?

Work for a direct to consumer company with a half of century of experience. They offer a business casual, collaborative work environment and a flexible schedule.

Work with affiliate marketing to enhance the brand and expand the marketing message.

If you have affiliate and digital marketing experience and have worked with CJ, Conversant, Criteo we need to talk.

Summary:

The Digital Marketing Program Manager is responsible for developing digital strategy and executing the daily activities of the affiliate and site retargeting/digital advertising programs with opportunity to expand into other digital marketing programs as the company’s digital strategy continues to evolve.

This position reports to the Director, eCommerce and Digital Marketing.

Job Description:

  • Manage and optimize the affiliate marketing program.

    • Manage affiliate programs to ensure continuous promotion of brands as well as generate increased traffic and sales revenue.

    • Manage existing affiliates and 3rd party partners, including but not limited to leading affiliate marketing software and networks (e.g. CJ).

    • Analyze potential revenue and traffic streams for potential affiliates.

    • Analyze potential affiliate website content, reputation and popularity.

    • Advise Marketing management on market demand, deals and combo creation to initiate new campaign ideas, incentives and bonus offers.

    • Develop, monitor and manage offers to merchant partners; establish benchmarks and report relevant metrics.

    • Analyze publisher performance and increase or decrease commission rates accordingly.

    • Initiate new campaign ideas, incentives and bonus offers. Establish and manage new relationships with customers from a variety of audiences including new vs existing customer campaigns.

    • Assist senior management with third party service assistance and contract negotiations

  • Manage and optimize the site retargeting/digital advertising program.

    • Manage and report on current site retargeting program.

    • Analyze and test additional digital advertising opportunities designed around increasing conversion rate, purchase frequency and list growth.

    • Assist senior management with third party service assistance and contract negotiations.

  • Create program plans based on eCommerce Marketing strategies including goals for retention, repeat purchases and new customer acquisition.

  • Be an active participant in the weekly marketing planning meetings.

  • Ensure appropriate branding and brand messages are used across campaigns and programs.

  • Optimize cross-channel digital marketing programs to maximize the impact of individual touches on conversion rates, AOV and repeat purchases.

  • Prepare, analyze and present accurate channel reports for review by management and executive management.

  • Manage third party vendors and internal resources to ensure the success of each Marketing program.

  • Presents sound solutions and ideas for growth with cost /benefit numbers to back the recommendations.

  • Interface with other internal departments including advertising, merchandising and IS to execute program details.

  • Maintain excellence in digital media and future technologies in the marketplace.

  • Maintain knowledge of industry best practices in eCommerce marketing and affiliate / cross-channel marketing.

  • Perform other related duties as assigned

Qualifications:

  • Bachelor’s degree.

  • 2+ years in digital marketing with experience managing affiliate and site retargeting/digital advertising programs. Other channel experience a plus.

  • Demonstrated experience developing and growing an affiliate program.

  • Demonstrated experience in optimizing and growing a site retargeting/digital advertising program.

  • Ability to gather and analyze large sets of data to find key insights and identify areas of opportunity.

  • Demonstrated understanding of web technologies, browsers, analytics, reporting and content management systems and processes.

  • Experience with CJ, Conversant, Criteo a plus.

  • Experience managing cross functional projects.

  • Results driven and able to work with cross-functional teams to achieve sales goals.

  • Manage working relationships with third party vendors.

  • Strong business acumen and analytical skills to drive strategic decisions.

  • Excellent written and oral communication skills.

To apply send resume and salary requirements to sue@mpresource.com